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When it comes to taglines, “JUST DO IT.”

April 17, 2018

David Ogilvy, the 20th century King of Pithy, wrote, “You can’t bore people into buying your product.” Wherever there is competition, there will be a need for brands to rise above the noise. Advertising, if nothing else, is the craft of fending off consumer boredom – logos, spokespersons (or spokesducks), and jingles, are all in … Continued

David Ogilvy, the 20th century King of Pithy, wrote, “You can’t bore people into buying your product.” Wherever there is competition, there will be a need for brands to rise above the noise. Advertising, if nothing else, is the craft of fending off consumer boredom – logos, spokespersons (or spokesducks), and jingles, are all in … Continued

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Ostrich 2

Samsung Invites You To #DoWhatYouCant

May 3, 2017

Samsung’s “Ostrich” commercial is a well-crafted metaphor, aimed squarely at inviting the hesitant, technology-timid consumer to embrace the Next Big Thing in home entertainment technology: Virtual Reality. The genius of the ad lies in its message, one that speaks to a common fear of the imagined isolation of the VR experience, and flips it. Samsung … Continued

Samsung’s “Ostrich” commercial is a well-crafted metaphor, aimed squarely at inviting the hesitant, technology-timid consumer to embrace the Next Big Thing in home entertainment technology: Virtual Reality. The genius of the ad lies in its message, one that speaks to a common fear of the imagined isolation of the VR experience, and flips it. Samsung … Continued

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What I learned about advertising by teaching it.

April 27, 2017

Everything has changed. Nothing has changed. Last year, I was asked to teach an advertising course at a local university. I was excited for the chance to share what I know about the business and was also anxious to hearing students’ fresh perspectives. In particular, I was curious about the impact of technology on their … Continued

Everything has changed. Nothing has changed. Last year, I was asked to teach an advertising course at a local university. I was excited for the chance to share what I know about the business and was also anxious to hearing students’ fresh perspectives. In particular, I was curious about the impact of technology on their … Continued

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Shooting Star!

December 15, 2016

Korn Hynes’ Art Director, David Ayllon, has won 1st place in the prestigious PDN Magazine’s Portrait Photography competition. David won in the Celebrities category for his portrait series of singer-actor Todrick Hall to announce his debut as Lola in Kinky Boots on Broadway. PDN (Photo District News) is based in New York City and is … Continued

Korn Hynes’ Art Director, David Ayllon, has won 1st place in the prestigious PDN Magazine’s Portrait Photography competition. David won in the Celebrities category for his portrait series of singer-actor Todrick Hall to announce his debut as Lola in Kinky Boots on Broadway. PDN (Photo District News) is based in New York City and is … Continued

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